FAHM Technology Partners adds more marketing muscle with Adobe Experience Cloud

TORONTO, August 26, 2020 — FAHM Technology Partners (FAHM) has joined forces with Adobe Experience Cloud in its latest bid to ensure its customers leapfrog their competition. The comprehensive software application offered by Adobe can be custom integrated by FAHM into an organization’s digital ecosystem to significantly transform the customer experiences delivered in a post-pandemic world.

Adobe Marketing Cloud, which falls under the umbrella of Experience Cloud and was named a leader in cross-channel campaign management by Forrester Research, will provide a boost to businesses in several key areas — personalization, engagement, campaign management and campaign execution.

“The addition of Adobe Experience Cloud and its suite of marketing tools allows our clients to strengthen their customer relationships and communicate with customers where, when and how they want,” said Will Esclusa, Chief Digital Officer at FAHM Technology Partners. “With a current landscape driven by digital and distant connections, this ensures FAHM continues to offer its clients the industry-leading marketing tools they need.”

All of Experience Cloud’s products are built on a modern foundation and work together to give users the most comprehensive set of customer experience tools on the market.

Personalization, which includes A/B testing, omnichannel journeys, AI-powered automation and scale, is delivered through Adobe Target. Engagement from content and digitals assets is controlled through Adobe Experience Manager and segmented for real-time insights through Adobe Audience Manager. The insights and performance feeds into Adobe Analytics where all of the rich customer data can be parsed and then optimized via Adobe Campaign to generate stronger sell-through and campaign execution.

“Digital transformation is well underway, and business leaders understand building an experience business is mission-critical to their growth,” said Anil Chakravarthy, EVP and GM of Adobe’s Digital Experience business, earlier this year. “Demand for a new enterprise architecture has never been greater, and Adobe is the industry leader in delivering next-generation technology to power digital businesses.”

Altogether, Adobe Experience Cloud provides an arsenal of marketing tools for FAHM partners to create unmatched customer experiences for better ROI. It also ensures in-store and online campaigns are always in sync and capable of broad distribution at any moment.

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