Adobe Marketing Cloud, which falls under the umbrella of Experience Cloud and was named a leader in cross-channel campaign management by Forrester Research, will provide a boost to businesses in several key areas — personalization, engagement, campaign management and campaign execution.
Personalization, which includes A/B testing, omnichannel journeys, AI-powered automation and scale, is delivered through Adobe Target. Engagement from content and digitals assets is controlled through Adobe Experience Manager and segmented for real-time insights through Adobe Audience Manager. The insights and performance feeds into Adobe Analytics where all of the rich customer data can be parsed and then optimized via Adobe Campaign to generate stronger sell-through and campaign execution.
About FAHM Technology Partners
FAHM Technology Partners is a team of experts passionate in delivering forward-thinking solutions that answer technology challenges for companies, deliver cutting-edge projects and improve clients’ business processes. The company works with your organization to build a customized solution that integrates the optimal mix of the latest technologies, infrastructures, tools, and software in highly competitive timeframes.
About Adobe Experience Cloud
Adobe is reimagining Customer Experience Management (CXM) with Adobe Experience Cloud, the industry’s only end-to-end solution for experience creation, marketing, advertising, analytics and commerce. Adobe Experience Cloud helps brands deliver consistent, continuous and compelling B2C, B2B and B2E experiences across customer touchpoints and channels—all while accelerating business growth. Unlike legacy enterprise platforms with static, siloed customer profiles, Adobe Experience Platform empowers companies to fully understand customers and make data actionable through Adobe Sensei, the company’s AI and machine learning technology. Industry analysts have named Adobe a leader in over 20 major reports focused on experience—more than any other technology company.
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