TORONTO, August 26, 2020 — FAHM Technology Partners (FAHM) has joined forces with Adobe Experience Cloud in its latest bid to ensure its customers leapfrog their competition. The comprehensive software application offered by Adobe can be custom integrated by FAHM into an organization’s digital ecosystem to significantly transform the customer experiences delivered in a post-pandemic world.

Adobe Marketing Cloud, which falls under the umbrella of Experience Cloud and was named a leader in cross-channel campaign management by Forrester Research, will provide a boost to businesses in several key areas — personalization, engagement, campaign management and campaign execution.

“The addition of Adobe Experience Cloud and its suite of marketing tools allows our clients to strengthen their customer relationships and communicate with customers where, when and how they want,” said Will Esclusa, Chief Digital Officer at FAHM Technology Partners. “With a current landscape driven by digital and distant connections, this ensures FAHM continues to offer its clients the industry-leading marketing tools they need.”
All of Experience Cloud’s products are built on a modern foundation and work together to give users the most comprehensive set of customer experience tools on the market.

Personalization, which includes A/B testing, omnichannel journeys, AI-powered automation and scale, is delivered through Adobe Target. Engagement from content and digitals assets is controlled through Adobe Experience Manager and segmented for real-time insights through Adobe Audience Manager. The insights and performance feeds into Adobe Analytics where all of the rich customer data can be parsed and then optimized via Adobe Campaign to generate stronger sell-through and campaign execution.

Audience Manager
Eperience Manager
“Digital transformation is well underway, and business leaders understand building an experience business is mission-critical to their growth,” said Anil Chakravarthy, EVP and GM of Adobe’s Digital Experience business, earlier this year. “Demand for a new enterprise architecture has never been greater, and Adobe is the industry leader in delivering next-generation technology to power digital businesses.”
Altogether, Adobe Experience Cloud provides an arsenal of marketing tools for FAHM partners to create unmatched customer experiences for better ROI. It also ensures in-store and online campaigns are always in sync and capable of broad distribution at any moment.
About FAHM Technology Partners

FAHM Technology Partners is a team of experts passionate in delivering forward-thinking solutions that answer technology challenges for companies, deliver cutting-edge projects and improve clients’ business processes. The company works with your organization to build a customized solution that integrates the optimal mix of the latest technologies, infrastructures, tools, and software in highly competitive timeframes.

About Adobe Experience Cloud

Adobe is reimagining Customer Experience Management (CXM) with Adobe Experience Cloud, the industry’s only end-to-end solution for experience creation, marketing, advertising, analytics and commerce. Adobe Experience Cloud helps brands deliver consistent, continuous and compelling B2C, B2B and B2E experiences across customer touchpoints and channels—all while accelerating business growth. Unlike legacy enterprise platforms with static, siloed customer profiles, Adobe Experience Platform empowers companies to fully understand customers and make data actionable through Adobe Sensei, the company’s AI and machine learning technology. Industry analysts have named Adobe a leader in over 20 major reports focused on experience—more than any other technology company.

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