Catching and retaining people’s attention has become increasingly difficult for organizations, so including a user interface / user experience (UI/UX) design strategy to the development process of your web/mobile application has become crucial to stay competitive or move ahead of your competition. Because if you spend marketing dollars to drive traffic to your digital assets, you want to make sure that you optimize the user interface to create an easy to navigate and intuitive user experience. It’s all about maximizing your opportunity to convert visitors into users, and ultimately into buyers and advocates.

A well-developed UI/UX experience can significantly improve the satisfaction of your customers when interacting with your digital platform and applications, which translates into higher conversion rates, repeat business and greater revenue. Integrating UI/UX design in your process is highly relevant, especially in the context of increased adoption of the DevOps process. Having a UI/UX framework in place contributes to helping your teams develop a ‘user first’ focus, coming up with innovative ways to make it easy for people to buy from you, and creating more perceived value for your buyers, thus more reasons to come back and spread the word to their network.

Here are five key benefits of adopting UI/UX design:

1. Increase customer acquisition and loyalty

A strong user experience gives you a significant competitive edge in attracting and retaining customers. The more aesthetically pleasing and intuitive a solution is, the easiest you build trust with people, and thus, the higher your chances of attracting users, converting them into customers who will want to continue using it, and encourage their contacts to do the same.

2. Maximize revenue generation opportunities

Planning your users’ journey on your platform ensures you identify and optimize all potential opportunities to convert users into buyers. You can perform A/B testing to test what users respond best to and refine the experience continuously to always outperform your best results by tweaking how intuitive the experience is, better plan interactions, and improve calls to action that convert and leads to revenue growth.

3. Optimize resources, development time and costs

Integrating UI/UX design in your development process will highlight and give you the opportunity to address most of the usability issues you’d have encountered during and after the development of your solution. UI/UX designers can anticipate the users’ needs before going to production, and ultimately ensure that the design is both flexible and scalable so that they can grow with users in the future. Adopting a user focused approach with UI/UX design will save you considerable resources, time and money.

4. Get more insights from user engagement

Engagement metrics are very valuable, they give you insights on what your customers find valuable and what makes them buy. By optimizing your platform’s user experience, you set up an experimental environment for your customers to interact your solutions, based on the engagement insights you gather, you are able to accurately measure success on a new level and shape an offering that converts consistently.

5. Reduce troubleshooting and associated costs

Approximately 50% of an enterprise’s engineering budget is spent on resolving easily avoidable errors. These errors are typically incorrect assumptions regarding user behavior, convoluted navigation that results in users getting stuck or lost, and any new features that are unwanted, unnecessary or inaccessible. Ensuring that the user design of your platform is done effectively and efficiently from the beginning will help alleviate any potential headaches in the future.

All solutions developed by FAHM Technology Partners include UI/UX design, learn more about our applications of UI/UX design.